EN

Brand resources

A clear identity.
A shared direction.

The Connected Hub identity uses a distinct two-way mark with the orange, white and graphite visual language shared with Dubai Express.

Ecom Hub

Connecting markets. Coordinating movement.

The mark

Two opposing paths express equal movement through a shared hub. Keep clear space of at least one arrowhead around the mark. Do not stretch, rotate or place it on low-contrast backgrounds.

The palette

#E94E1A
#141415
#FFFFFF
#F7F7F7
#F1FBFB
#BF3B12

Typography

Inter for English and Russian. Noto Sans Arabic for Arabic. Both fonts are bundled locally under the SIL Open Font License. Arabic layouts follow right-to-left reading order; route codes retain their geographic direction.

Inter · Aa Бб 0123نربط الأسواق · ١٢٣

In use